Who makes SteelPower, and why we sell it ourselves

It started with a formulator who was tired of blends

Foundry Row Nutrition, LLC was founded in 2019 in Boise, ID by two people: a contract-manufacturing veteran who had spent eighteen years watching men's products get built around a cheap proprietary blend, and a small-business owner in his fifties who had bought most of them. The first conversation was not about marketing. It was about why the men's aisle is full of labels that hide behind one combined milligram figure and a photo of somebody else's abs.

SteelPower came out of that. Eight named actives, one capsule, no stimulant to fake the feeling of it working. L-citrulline first because the nitric oxide pathway is where circulation actually lives. Zinc because it is boring, essential and frequently short in exactly the men who complain about drive. Then carnitine, maca, pine bark, grape skin and saffron for energy, stamina and the vessel lining.

Why direct, and only direct

We sell SteelPower on this site and nowhere else. Not because a marketplace would not take our money, but because the moment a bottle passes through a reseller we lose two things we are not willing to lose: control of how it was stored, and the ability to honour a refund on it. Selling direct is also why the six-bottle supply lands at $49 a bottle instead of a retail markup. There is no distributor margin between the facility and your door.

If you find SteelPower listed on Amazon, eBay or a discount site, that listing is not us. Buy it there and you are trusting a stranger's storage, a stranger's expiry date and a guarantee that does not exist.

Our quality standards

SteelPower is produced in the United States in an FDA-registered facility operating under current Good Manufacturing Practice. Every production run is independently tested for identity, potency and contaminants before it is released for packing, and the formula is non-GMO. We do not print laboratory names or certificate numbers on this site, because a number you cannot verify is decoration. What we do instead is publish the entire ingredient list, tell you honestly that per-ingredient amounts are printed on the bottle rather than online, and put our address and phone number in the footer of every page.

How we handle your order

One warehouse, one team. Orders placed before 2pm Mountain Time leave the same business day. Support is three people, not a call centre, reachable at [email protected] and (208) 314-2077, monday to friday, 8am to 6pm mountain time. If something goes wrong, you are talking to somebody who can actually fix it.

We are deliberately a small operation. There is no reseller network to police, no marketplace inventory ageing in somebody else's warehouse and no call script. It also means we can afford to publish our refund rate, which currently runs at about 3.1 percent of orders, instead of hiding it behind a testimonial page.

The company on paper

Foundry Row Nutrition, LLC, 412 W Idaho Street, Suite 320, Boise, ID 83702. Founded 2019. ID Business Reg. No. 0004183-B. Foundry Row Nutrition, LLC owns the SteelPower trademark, operates this store and is the distributor of record for every bottle that ships from it. Manufacturer product information is published at the manufacturer's product page.

Want the ingredient detail instead of the story? The formula page has the label panel, the mechanism and the references.